If your website sells a product or service, you should consider adding a frequently asked questions page. It will go a long way towards increasing trust, managing customer expectations, and increasing productivity.

In this sputtering economy, it has become more important than ever to find effective ways to generate leads for your business. A website can do just. And given the relatively low costs to build and maintain a website, there is no reason why your business should not have one.

However, beware of creating just any web presence. To actually benefit your business, your website needs to be well made. Otherwise, it could do more harm than good.