Is having a high bounce rate bad? According to Google, the answer might be YES. High bounce rates indicate that pages are not relevant to a search query and/or are poor quality. But before you rush to minimize your bounce rates, read this article. We show you which high bounce rates are bad and which high bounce rates you don’t need to be worried about.

Search engine optimization, the art of making your website more appealing to search engines, can deliver lots of free high quality traffic. But not all techniques work, nor are they all approved of by Google. If you’ve hired an SEO expert to optimize your website, how can you determine if he knows what he is doing?

Most people don’t see the need for comprehensive website statistics. After all, isn’t the most important statistic just the number of visitors to a website? And if that is the case, wouldn’t a simple visitor counter suffice?

In this article, we address some things that you can learn from your website’s statistics and how it can help you to improve your website.