All too often, search engine optimization experts will encourage webmasters to get inbound links. But they do not always explain the methods that one should use to go about making this happen, as well as the reasons why links are so important.

In this article series, we discuss the importance of links and explore many methods for obtaining them.

Being indexed by Google is a big success for any website because it gives access to billions of potential visitors. However, with all of the millions of websites in Google’s databases, your website might not get any traffic. Why? The answer to this question is page rank.

In this article, we explain the concept of page rank and discuss methods to maintain, as well as improve, your pagerank over time.