Web Design and Development
As a website owner, you are probably always looking for new and creative ways to promote your website and generate traffic. But sometimes, such as around the holiday season or around the launch of a new product, it is especially important to generate even more traffic than the norm.
Below, we list 5 free ways to create a buzz around your website and get new visitors coming.
The easiest and cheapest method to widely distribute news about your website is to create a press release. Once you’ve done writing an article about your new product or service, simply submit to the various free press release services. Some websites that you might consider include I Newswire, PR.com, and PR Log. For a more free press distribution sites, click out this list on Mashable.
Another way to spread the word is to submit a promotional article about your services or products to article directories. If well written and interesting, you article will be picked up by many websites for distribution. One popular article database is Ezine Articles.
Sometimes you’ll need to work a little harder to lure people in. One way of doing this is to create a contest or promotional giveaway. To get visitors who are also interested in your products or services, make sure that the contest or giveaway is related to your offerings.
One underused method to get new visitors is by being an active participant on related blogs, forums, and other internet communities. By participating in these websites, and by making sure to include a link to your website when appropriate, you’ll be able to get new visitors from the curious people who will opt to click on your link.
You can also consider submitting a page of your website to social networking sites. If you are lucky enough to land of the front pages of Digg or Stumble Upon, you will experience a surge of traffic beyond your wildest dreams. Just be sure that your server can handle it.
These methods listed above are free ways to get an immediate increase in traffic. However, if you use these techniques for prolonged periods of time, you might be able to sustain the initial traffic surge. Additionally, if you do not mind paying for traffic, you could consider buying advertising space on a related website or opting for pay-per-click with Google Adwords.Tags: links, press releases, traffic generation, visitor loyalty, website contests