5 Reasons You Need A Blog

When blogs first showed up on the internet, they were generally used for simple journal-style websites. In fact, the term blog comes from web log.

But now, within only a few years of their inception, it seems like just about every website has a blog. Some noteworthy blogs include The New York Times, People, CNN, Yahoo, and Playstation, to name a few.

So, why are more and more websites incorporating blogs?

1. Search engines favor frequently updated websites.

At the heart of blogging exists the desire to regularly publish new content. And given that search engines are partial to frequently update websites, blogs have an advantage over static websites.

2. Blogs have built in search engine optimization features.

One feature common to most blogs is a navigation structure which allows easy access to all pages. This enables search engines to reach and crawl all of the pages in your website.

3. Blogging software enables users to easily publish new content.

In the past, it was necessary to consult a web developer for any updates to a website. But a blog enables easy maintenance of a website. With or without the aid of your developer, you can easily publish new articles.

4. Feed enables easy submission to websites and syndication.

Blogs also produce syndication feeds. This makes it very easy to promote your website by submitting your site’s feed to directories, aggregators, and syndication websites. Some search engines also accept syndication feeds.

5. Blogs send out alerts when new content exists.

Known as a ping, blogs can alert search engines and update services when new content has been published. This means that search engines can immediately index your content. With our blog, for example, new articles show up in Google within 5-10 minutes after we post them.

Yes, there are many reasons to incorporate a blog into your website. Not only will you be able to regularly add new content, but your website will also experience increased traffic and most likely increased attention from search engines.