Web Design and Development
Earlier today, Alexa released a long overdue website redesign that features a completely new color scheme and improved graphics. For a company of this size, a redesign is a big gamble, but it seems that their creative team have gotten this right. And that’s not all that’s new! In addition to the new look, Alexa has also rolled out two very helpful enhancements that are sure to improve the user experience:
But of course, with every redesign there are things that we don’t like. In this case, there was one bad change: the increased advertisement space. While it makes sense that Alexa would be looking for ways to increase revenue, the ads are much more prominent and distracting than they were on the old site.
So far, there has been no indication that the Alexa ranking algorithm has changed. And based on the feedback from Alexa, it appears that this redesign is indeed purely cosmetic.
For complete details on the Alexa website overhaul, read "A Quick Tour of the Alexa Redesign" at the Alexa blog.Tags: affiliate advertising, alexa rank, color scheme, website statistics