Alexa’s New Look Is Just What The Doctor Ordered!

Earlier today, Alexa released a long overdue website redesign that features a completely new color scheme and improved graphics. For a company of this size, a redesign is a big gamble, but it seems that their creative team have gotten this right. And that’s not all that’s new! In addition to the new look, Alexa has also rolled out two very helpful enhancements that are sure to improve the user experience:

1. Enhanced Statistics: Metrics now include detailed information on bounce rates, additional information on page views, and  average time users spend on a site. This makes the statistics much more useful for marketers and investors.
2. Interface Improvements: Now it is easier than ever to find information. There are tabs which enable quick switching between site info, and the single search field on the top unifies the two search boxes that confused users on the old site.

But of course, with every redesign there are things that we don’t like. In this case, there was one bad change: the increased advertisement space. While it makes sense that Alexa would be looking for ways to increase revenue, the ads are much more prominent and distracting than they were on the old site.

A Few Things Alexa Missed

1. A redesign of the Alexa widget. Give the Alexa widgets an overhaul OR enable users to customize the widgets themselves.
2. Deep statistics history. Currently, you can only see about a year into the past. It’d be great to see the full history for each website.

Has The Alexa Algorithm Changed?

So far, there has been no indication that the Alexa ranking algorithm has changed. And based on the feedback from Alexa, it appears that this redesign is indeed purely cosmetic.

For complete details on the Alexa website overhaul, read "A Quick Tour of the Alexa Redesign" at the Alexa blog.