Choosing the Best Location for Your New Blog

When businesses or freelancers decide to create blogs to supplement their websites, one question always pops up: "Where should the new blog be located?" Or in other words, should the blog be integrated into the preexisting website, or should it reside in a subdirectory, a subdomain, or on a completely new domain?

As you can imagine, the answer to this question is never straightforward. And it depends on several factors such as cost of implementation, search engine optimization concerns, and type of content.

Option 1: Integrated into Preexisting Website

If you opt to integrate your blog into your preexisting website, you will likely have larger development costs than either of the other options, because you will have to modify the existing website. You will also be restricted in terms of what content you can publish, because of the connection with the website.

However there are some great advantages to be had. First, you can use one content management system (CMS) to manage your entire website. And second, you will be able to take advantage of easy sharing of pagerank between pages, as well as increased ability to get traffic and target keywords.

Option 2: Subdirectory


Placing your blog in a subdirectory is similar to the website integration option, except that development costs will not be elevated because the preexisting website will not have to be modified, and a separate CMS would be used. You could also get away with slightly different subject matter, assuming that your blog design shows a marked difference between itself and the website.

Option 3: Subdomain


Sometimes subdomains are an ideal choice. In addition to operating the blog as a completely new site, subdomains are great for branding because the visitor can always find the main website.

One key advantage for using subdomains is that they can be used for different topics. For example, our website is about web development. We could create a subdomain called "hosting" to focus on hosting packages, or "print" to showcase print design. And everything would still be recognized as part of "Velvet Blues". Google does this all the time. It’s main website features the search engine. And its products are typically on subdomains. (ie.,, etc…)

Option 4: New Domain

At times, some people have chosen to place their blog on a new domain. The main benefits of placing a blog on a new domain are (1) the ability to choose a domain which better reflects the subject or keywords, and (2) the ability to create a blog which doesn’t have an obvious connection to your new site with regards to design or content. Some people also argue that a higher pagerank can be achieve by linking back and forth between two different sites.

Why We Chose Full Integration

In our case, we chose to integrate the blog into our website. In many ways, this was the obvious solution. We were already using WordPress as a CMS, and wanted the flexibility of using the same CMS for both the blog and the website.

What Have You Chosen?

Which option do you think is best? Do you see any obvious benefits for using either of the options?

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10 Responses to “Choosing the Best Location for Your New Blog”

  • Ajith Edassery January 19, 2009 at 11:50 am

    In my case dollarshower is already a sub domain of one of my old websites. The reason was that I could host unlimited domains in my hosting plan only via this method.

    As you said, it made sense for you to integrate it to your website that provide the overal business profile and a bunch of services as well.

    • Velvet Blues January 21, 2009 at 1:57 pm

      Yes, hosting may play a part in this decision. ie. If its not more expensive to give a blog its own domain, then that is one less reason to host it on a preexisting domain…

  • Jen Patton January 19, 2009 at 1:36 pm

    I only have blogs at this time- no websites but getting ready to start looking into one. My business partner and I were talking the other day trying to answer just this question as we want to have a blog to go along with it.

    We want to have a blog or two that complements but the theme not necessarily matches it so this answers our questions to a “T”. Thanks

    • Velvet Blues January 21, 2009 at 1:57 pm

      I am glad this article helped. Actually, I said that this was the obvious solution for us, to add the blog on this site. But we did think about adding it to a domain that we have “”. I am glad that we decided against it. :-)

  • Ben Barden – Blog Tips January 19, 2009 at 9:30 pm

    I have several blogs, some using WordPress, some using Injader (my home-grown open source CMS). I find that WordPress is good for blogs, but Injader works better for websites. You can use WordPress for a website, but I wouldn’t use it for anything but the most basic site. Just my preference :)

    • Velvet Blues January 21, 2009 at 1:58 pm

      Wow, you wouldn’t use WP for a website? I’ve built several WP-driven websites. And I find that it is a robust CMS because of the API. I have yet to find a website which couldn’t be easily built on WP.

      Of course, a custom CMS may be more suitable for your purposes. I wrote my own little CMS a while back which was great, except WP is better because of the community and the variety of plugins that you can addon to extend the functionality.

  • Kurt Avish January 20, 2009 at 3:48 am

    I think if its a new blog to be integrated with a website, the best is to have a subdomain. I feel a subdomain look more professional then a directory. Just my views.

    Else if its a blog which is to be separate from the website, its better to buy a new domain… or another domain somehow similar to the website one and host it on the new domain.

    • Velvet Blues January 21, 2009 at 1:58 pm

      Yes, I find that some people often use the subdirectory instead of the subdomain because the linking structure is more natural. And also, when linking between the two, Google often separates a subdomain from the main domain.

  • Nihar January 20, 2009 at 9:56 pm

    my website is in the root. When i started my blog, i didn’t think to put that under /blog/

    How hard it is to change now?

    • Velvet Blues January 21, 2009 at 7:55 am

      Well, I see you just changed your blog. Complete overhaul.

      As for changing the location, it is pretty simple. For the most part, you’d just need to update your settings. But why would you want to do that? Are you planning something new for the ‘main area’ of your website?


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