FeedBurner Email Branding: How To Customize Subscription Emails

FeedBurnerFeedBurner is a great way for bloggers to manage and promote their RSS feeds. With very little effort, a blogger can use the free FeedBurner service to add a subscription form to their websites and automatically send out regular email digests of new content as it is published on their blogs. Other popular features include traffic analysis and advertising via Google Adsense. But one underused and often unknown feature is the ability to customize FeedBurner emails.

In this article, we highlight key ways you can change the look and feel of your FeedBurner subscription emails.

3 Ways To Customize Your FeedBurner Emails

FeedBurner offers several simple email branding options:

  1. Email Subject/Title: A unique email subject and content header for your subscription emails. There is also an option to use a different subject/title for emails that contain multiple items. 
  2. Logo URL: Absolute url to your blog logo
  3. Fonts/Sizes/Colors: You can customize headline font and font size, as well as body font and size, and link color.

Where can you find this customization panel?

After logging into your FeedBurner account, the email branding panel can be found by going to: Publicize → Email Subscriptions → Email Branding.

FeedBurner Email Branding


Once you are done customizing the email, you can see what it looks like via the HTML Email Preview below the panel.

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5 Responses to “FeedBurner Email Branding: How To Customize Subscription Emails”

  • Elektronika December 22, 2012 at 11:37 am

    Thanks for the sharing and information.
    Can we limit the content length (only 1/4 content) that send to our subcribe member?

    • Velvet Blues December 23, 2012 at 9:53 am

      I do not think that FeedBurner provides a way to limit the content that subscribers receive, but you can do this yourself by limiting what AND how much content shows up in your feeds. Go to Settings -> Reading, and select Full Text or Summary. There are also plugins which give you even greater control.

  • Shehnaaz January 15, 2013 at 7:51 pm

    Is there a way I can shorten the emails my feedburner email subscribers get? I would like them to see only a part of the post and then a link to my blog instead of the entire post. I believe this would make them visit my blog. Thanks!

    • Velvet Blues January 17, 2013 at 1:23 pm

      Yes. To do this, you need to edit your WordPress feed settings. When logged into the admin area, go to Settings -> Reading. There you will find an option “For each article in a feed, show “… Select “Summary”. Then click save. When FeedBurner next sends out an email, subscribers will only see an excerpt of your posts.

  • JObs News Today February 8, 2013 at 3:22 am

    nice job man. i have modified my feedburner settings!
    thnx for the tips


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