Kinda scare you at times tho..

@Ajith: Yeh, you are right. Fortunately, our stats aren’t important for any sort of promotion or sponsorship. So it’s just vanity.

@Dennis: Yes, I nearly lost my breath when I saw a steep drop in my subscribers after the move. But fortunately, stats were quickly restored.

Google says they have a more accurate system functioning…we shall see.

- Post every day (so that email subscribers will be forcibly counted)
- Somehow if you are not in a position to post for a day, edit an old article and ‘Publish’ it

This is my theory but seems to work But it wont work for those abrupt fall in count.

It’s always better not to focus too much on these numbers (though sometimes inevitable for advertising/promotion purpose). For this year, I am mainly focusing on quality search visits (with good reach) and overall authority of the blog. With Alexa getting totally screwed up and FeedBurner moving to Google, god alone knows what will be the next thing we need to worry about

Great explanation. Thank you.

But yes, Google really is becoming somewhat of a monopoly. You’d think that there would be plenty of services to compete, but Google (and the services it devours) have a strong brand that people generally trust.

@Nihar: The problem lies in counting reader subscribers. As for email subscribers, that is the only statistic that IS accurate. Btw, 65 is a huge drop… that’s like 8%.

@Kurt: Haha. Wow! Your own splog!

That’s strange with your feedburner count. But I have noticed that many blogs have that problem. Perhaps you should verify that your code is still valid… As for the strange error, check out the FeedBurner help or Google groups.

@binaryday: I have noticed these issues after the migration… probably not as much, but my count still fluctuates quite a bit… enough to make me uneasy.

@Kim: Yes, unique hits are probably a better way to gauge traffic. And you’d be surprised how many people don’t use RSS. Only within the last 5 or 6 months did I actually start using RSS. I typically just bookmarked websites and then visited them periodically.

Why can’t feed burner guys just count the number email subscribers plus reader subscribers and come up with a number?

Thanks for the explanation on reach – that is helpful and reach may be giving more accurate numbers.

Am back after two days of absence from reading blogs Was busy negotiating. Guess what, a CERTAIN person even started a Splog(spam blog) on me lol. Some people really have nothing to do.

On-topic: My feedburner count? I don’t know why, but is has stopped at a fix number since i migrated to wordpress. But in the feedburner dashboard I can see that in has increase by 4 new subscribers. I think my little feedburner image on my blog has frozen It is not being updated.

By the way I am having problem to migrate my feedburner to Google. It says the url is already in use. Anyone know of this problem please?

I find that you are right about stats-

1)you can drive yourself totally crazy checking, rechecking them, and checking them one more time– and not just Feedburner Subscriber Stats but all your other stats too.

2)You have to really look at the big picture of all of yor stats and not just one particular one to get a true idea of how your website or blog is doing.