Free SEO: Ways To Improve Your Search Engine Ranking

When it comes to internet marketing, most websites rely on search engines to deliver the bulk of their traffic. And while it might be a great idea to hire a search engine optimization expert to improve search engine rankings, budgetary constraints may prevent it.

Fortunately, there are many things that you can do to improve your rankings, all without the aid of an expert.

Make Visitors Click

Create unique titles and meta descriptions for each page.

When potential visitors use search engines, relevant website are displayed using a title and description. This is one of the only things that you can have complete control over. And it is to your benefit to use it to your advantage.

To increase the number of clicks that your receive, for example, it is important to create compelling titles and descriptions. Be very descriptive and be sure to give a potential visitor a reason to click.

Tell Search Engines What’s Important

Strategically place keywords in textual content.

You might have heard of the keywords meta tag which was, at one point, the magic solution for ranking highly for keywords. (This was a special hidden tag that you could place in the head of your html document and list your desired keywords for a webpage.) However, after it was abused by spammers, it no longer has any effect on big search engines such as Google and Yahoo.

However, there are other ways to let search engines know which keywords you want to rank for. This is done by placing your keywords in multiple locations throughout a page. Some locations include paragraphs, headings, and links, as well as the page title and url.

While doing so, it is also important to avoid unrealistic repetition of your keywords, lest search engines label your website as using Black SEO tactics.

Get Some Votes Of Confidence

Acquire links from high quality websites.

Search engines, namely Google, place a high premium on inbound links. This means that your page rank may increase if you receive links from other websites.

Some tips for obtaining links include posting links on forums or social bookmarking sites, requesting link exchanges from relevant websites, and publishing quality content in the hope that other webmasters will link to you. It is also a good idea to submit your website to directories.


Search engine optimization is an ongoing process. To be successful, you will need to regularly optimize your website, seek inbound links, and publish new content. And while you will not see immediate results, over time, regular effort will enable you to improve your search engine rankings and increase your traffic.


For more information, see the related articles below.

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2 Responses to “Free SEO: Ways To Improve Your Search Engine Ranking”

  • Wayne John January 20, 2010 at 6:02 pm

    Some excellent advice! I’ll add that commenting on blogs that have the CommentLuv plugin installed is also another great way. Cheers!

  • David Jenyns May 26, 2011 at 3:10 pm

    These are good tips to remember, but remember to dedicate time to implement these optimization tips on your blog or website. This is important especially if you are going to do this on your own. Otherwise, you can easily depend on SEO professionals to help you do these tasks.


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