A while back, we analyzed the Alexa traffic rankings of Google and Yahoo and were doubtful that Google would be able to overtake the number one spot in the near future. After all, for all of recent Alexa traffic rank history, Yahoo has always outranked Google as the top site in the world. But this has now changed.
According to the Alexa Daily Traffic Rank, Google has now overtaken the top spot as of late January.
It will however take a couple of months for the official traffic rank to be updated due to the way in which the rank is calculated. (The official traffic rank is a 3-month moving average. By using an average, Alexa can minimize frequent ranking fluctuations and show more accurate and consistent results.)
It is difficult to say whether Google will remain at the top. The Alexa rank is calculated from two different statistics: page views (the average number of pages your visitors view) and reach (the percentage of global users that visit your website). And as you’ll see from viewing the Alexa statistics for these websites, Google easily wins with reach and Yahoo wins with page views. So this rank might bounce back and forth a few times before it is finally decided.
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Interesting observation. I never checked alexa.com for comparing these two gaints. I think google will go to the top slowly but surely.
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That’s really interesting. I had no idea Yahoo was the top website. I used to use their email and custom home page way back but they lost me as some point.
@Nihar: Yeh, I’ve been interested in this for quite some time. It’s nice to see that Google is finally taking over Yahoo.
@Kim: I used to use Yahoo too. But then Google came along, and it didn’t take long for me to switch over.
I mostly use google to look for just anything but when looking for news i prefer yahoo somehow. Never really checked that..i thought google was first lol.
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In the top 10 six or seven are services from Google, Yahoo and Microsoft respectively. Nobody could have predicted the potential of portals when they started 12-13 years back right? Similar will be the case of social networks soon. Probably two years from now, the top 10 will be filled with at least 6-7 social networks.
Did you notice that Google.co.in (India) and Baidu (Chinese search engine) are at 11 and 12 positions? Since China and India contribute to more than 40% of the world population and these being emerging markets, I expect those two to be in top 5 in another five years.
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Thats a tough fight. I am sure google will take over the throne and hold it for quite some time. Like you said, won’t take long for the 20% yahoo fan to switch to google too.
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Yahoo mail, not to mention chat probably held them on top for so long…or at least helped a lot.
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@Kurt: Yeh, when I first checked, I was very surprised that Google wasn’t first. But when you think about it, Yahoo has a lot of popular services from ‘news’ to ‘games’ to ‘chat rooms’.
@Ajith: I agree. Myspace and FaceBook are already in the top 10. And other similar sites are growing just as fast. And yeh, Google India and Baidu will probably move up as well. Right now, stats say that people in India and China do not have that much access to the internet. But when they do they’ll dominate.
@Ben: Nope, not much effort needed to switch from Yahoo.
@Dennis: Yeh, the chat and the chat rooms are big. But the biggest would probably be the games. I mean, I don’t like Yahoo, but I sure do play Chess online at their website.
Wow yea, I totally blanked on the games since I don’t play. Although a “Canasta queen” friend of mine bugged me for over a year wanting to teach me…she was eventually to the point where no one was good enough to partner with lol.
Are all the games really that huge?
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@Dennis: Oh yeh, the games are huge. My bro and I are fanatics. And if you ever go check out the game rooms, they are always pretty full.
Analytics and feedburner are probably major factors too.
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