I’m In Google! …Now What?

For many websites, getting into Google is the result of a lot of time and effort. And when success is finally had, search engine optimization strategies are retired or abandoned.

Unfortunately, getting into Google doesn’t mean that your work is done. You also need to continually work to stay in Google and remain at the top of the search engine results pages (SERPs) for your keywords. Additionally, while Google is the most important search engine, don’t forget there are also many other search engines that can send traffic your way.

In this article, we address the ongoing work that must be done to maintain traffic and search engine rankings, as well as other search engines that you might want to pay attention to.

Google Isn’t The Only Search Engine

In this day and age, Google is seen as the number 1 search engine. And for some web surfers, it has become the only search engine. However, while Google can send you the most traffic, do not make the mistake of neglecting other search engines and directories.

You know, it wasn’t too long ago that Yahoo, MSN, or Ask were at the top of the list, and they still do command a sizable portion of the market share. So do keep an eye on your rankings in these search engines as well.

Web Directories Are Helpful Too

Another way to generate links to your website and maintain traffic is to submit listings to web directories. The most well known and influential web directory is DMOZ. In fact, having a listing in DMOZ generally has an appreciable effect on your Google page rank and your search engine position.

The Internet Is A Dynamic Place

One thing that you must realize is that the internet is always changing. There are always new sites and everyday there are thousands of new articles and other content that must be indexed. And as you can imagine, this will affect your own position in Google. That’s right, today you may be in Google, but tomorrow you may be an outcast.

As a result, search engine optimization is an ongoing process. You will need to continually refresh the content on your site and reoptimize it for keywords. In this way, you will be able to stay at the top and maintain your traffic. Remember, Google is not a loyal friend or ally, but is a rather impartial entity won over by whomever delivers the best and freshest content. Make sure that your website is doing just that.