Web Design and Development
When it comes to building traffic, webmasters often focus on one of two methods: networking or search engine optimization (SEO). Networking is especially attractive for new websites because it can bring swarms of traffic almost immediately, and with very little work. On the other hand, search engine optimization, which is even more effective, takes a long time to achieve.
As a result, it is tempting to ignore search engines and focus primarily on networking as a source of traffic. Unfortunately, if you plan on making money from your website, networking is in many ways not the ideal choice.
When you network with others online, you typically find people who you have a lot in common with such as other webmasters, other bloggers, or other business owners. You find people who, like yourself, are trying to improve their own businesses and promote themselves.
So while these are great connections to make if you plan on sharing strategies and advice, these are not the visitors that will buy your products, use your services, or click on your affiliate/sponsor links. Or in other words, you will get a lot of traffic, but your website may not be as profitable as it could be.
Sure. With a lot of work, networking can bring you great visitors. After all, the type of visitor that you receive depends on the types of things that you do to lure them in.
In many cases, we blindly follow the advice that tells us to comment on as many relevant blogs as possible, or add hundreds of friends on Twitter or Digg. Then we watch our traffic increase, and repeat our seemingly successful actions. Bad Idea!
Instead, it is important to evaluate this traffic. Look at your website statistics and pay attention to what these visitors are doing once they arrive on your website.
Based on this analysis, refine your approach and focus on the particular traffic sources that are bringing you the best visitors.
It takes a considerable amount of time to build traffic via search engines, so it is understandable if you opt to use networking as a way to jumpstart your traffic and get your website noticed. But remember, while networking is great at bringing immediate traffic, it may not be successful at giving you the type of traffic that you can monetize. However, if you have a good strategy for targeting the ideal visitor, you can turn networking into an effective source of traffic.Tags: organic search, social bookmarking, social networking, traffic generation