How To Publicize Your WordPress Plugin

WordPressThere are so many great WordPress plugins out there. Unfortunately, most of them get very little exposure and usage because they are not well publicized.

So here are three tips for getting the word out about your new plugin, and attract potential users.

1. Create An Informative, Well-Optimized Plugin Page

On your own website, create a page dedicated to the plugin. It should contain extensive documentation to aid users in learning about the plugin and instruct them on how to use it. At the very minimum, this page should include the following:

  • detailed explanation of what the plugin does
  • installation instructions
  • usage instructions, including code samples and screenshots if necessary
  • a list of frequently asked questions along with answers
  • information on obtaining support

2. Submit It To The Official WordPress Plugin Directory

When people look for a plugin for their WP websites, the first thing they do is consult the plugin directory. So if your plugin is there, it will have potential for the greatest exposure. But there is a trick to getting found in the directory.

The search feature for the directory is based on the description and tags that you define for your plugin. So for maximum visibility, be sure to include all possible keywords that users might think of when trying to find your plugin.

(Note: To include your plugin in the WordPress directory, it needs to be licensed according to the GPL license, or another compatible alternative.)

3. Tell Everyone About The New Plugin Release

The next step is to spread the word about your new plugin. And there are lots of great ways to do this.

First, you need to submit your plugin to Weblog Tools Collection (WTC) and BloggingPro’s WordPress Plugins, two great websites which announce new plugins. Each of these websites have a large following, and the WTC plugin feed is syndicated by hundreds of websites. So submitting to this site will get you lots of inlinks and an equally nice surge in traffic.

Second, submit your plugin to other supplementary plugin databases. There are a few on the web, but the most popular is WordPress Plugin Database.

Third, get out there and start talking about your plugin. A great place to start is the WordPress.org support forums. There is a forum just for this purpose called Plugins and Hacks. Also, feel free to mention your plugin in other forums and on blogs.

And finally, don’t pass up any opportunity to market your plugin. Take advantage of friendships with other developers or website owners to see if they will help you publicize your plugin. When blog-surfing, suggest that bloggers incorporate it in their websites. And also, remember to keep mentioning your plugin on your own website, to encourage your visitors to use it as well.

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