Web Design and Development
Search engine optimization (SEO), the art of making your website more appealing to search engines, can deliver lots of free high quality traffic. So if you’ve had a website long enough, you have probably implemented a few strategies to improve your SEO. But some people who either (1) believe that their SEO tactics aren’t as successful as they could be or (2) don’t have the time to learn how to properly optimize their sites, typically hire SEO professionals to do the job for them.
Beware, hiring an expert is a great idea if you find the right one. But more often than not, the person you hire might employ ineffective or outdated strategies. And some experts might even utilize black hat SEO techniques which might do more harm than good. So, if you are looking for an SEO expert, or are trying to decide whether or not your current expert is legit, here are 5 red flags which will help you determine whether your expert knows what he is doing.
There are indeed some strategies that will provide results for any website, but the best strategies (or those that are delivered by an expert) should be tailored for your website. The strategies should not only attempt to get you traffic, but they should also help to get you the kind of traffic that you want, the visitors that are interested in your content, products, or services.
When someone sends us a message that tells us that they can double our traffic within a week, or that they can help us to achieve #1 rankings for each of our keywords, it sounds really good. Unfortunately, it is indeed too good to be true. As all real experts know, SEO isn’t an exact science. As a result, there is no magic formula which will yield number one results for every keyword or immediate increases in traffic.
Instead, only after a careful evaluation of a website, can an expert say what improvements he can make, and what general results he can deliver. Also, there will likely be a more realistic time frame, probably 1-2 months before real and consistent results are seen.
Search engine optimization includes more than just meta keywords AND there is a proper way in which they should be implemented.
It is important to know that meta keywords are generally not important. Google ignores meta keywords. Yahoo uses them sparingly. And the only search engines which typically use meta keywords are meta search engines, which have very little market share. So, if you do choose to use keywords, only use a few AND you should also have other strategies in place.
For example, some other strategies that you should consider include:
In order to gauge the effectiveness of an SEO campaign, you need detailed statistics which enable you to identify where your traffic is coming from and via what keywords they find you in search engines. After all, if you do not have a method for analyzing your results, how will you know whether the SEO strategies are effective?
Many self-proclaimed experts have no records of success. This is probably the biggest red flag. Think about it this way, Would you hire a copywriter, illustrator, or web designer that doesn’t have one entry in his portfolio? Probably not.
In addition to the 5 indicators listed above, you will also want to stay away from an expert that doesn’t tell you what strategies he is implementing, regardless of whether or not you are indeed experiencing positive results. Many SEO professionals use techniques that Google and other search engines don’t approve of. And while these techniques might work temporarily, when Google discovers what your website is doing, you might find yourself with no traffic at all!Tags: black hat seo, Google Analytics, keywords, meta tags, organic search, search engines, sitemap, website statistics