Web Design and Development
Most of us rely on Google for the bulk of our traffic and the success of our websites. So if we wake up one day to find that Google has all but stopped sending traffic our way, it is cause for panic and immediate action.
In many cases, traffic loss might be due to the normal fluctuation of the Google index, also known as the Google Dance, which happens every few months. In such a case, traffic will likely be restored in a few days. However, traffic loss can also be a result of something that your website might be doing wrong. Some of these possible offenses include:
avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.
It is also important to ensure that there is indeed a problem. Verify that your analytics software has not had any reporting issues and that your web server has not been down or inaccessible for any period of time.
Once you have determined the problem, it is important to take action right away. This will ensure that you get back into Google’s good graces as quickly as possible.
If in addition to traffic loss, you have noticed that pagerank has been lost, it is possible that your website has been banned or that you have been assessed a Google penalty. In this case, once changes are made, you will need to contact Google and request reconsideration.
Google is your livelihood, so it is important to avoid doing anything that may jeopardize website rankings. For additional information on what not to do, see our article, Black Hat SEO: 6 Ways To Get Your Website Banned.Tags: Google, links, organic search, spam