The Larger The Website, The Greater The Traffic!

Believe it or not, there is some truth to this statement. However, before you go and double the size of your website, please read on.

Why Size Matters

Search engines index websites on a page-by-page basis. The more pages in a website, the more pages that can be indexed by search engines. This means that your website could potentially show up in more search engine results pages, which directly translates into increased traffic.

Another great thing about having a large website is that each page could be optimized to target a different set of keywords. So this could help you to beat out your smaller competitors.

Yet, there are some conditions…

Quantity vs. Quality

Bigger isn’t always better.

While increasing the size of your website, it is important to create pages which are useful and contain quality content. If not, those pages might not be indexed by search engines. Or — in the case of Google — they might be relegated to the dreaded supplemental index. So, if you have nothing worthwhile to add, don’t inflate the size of your website.

Freshness Counts Too!

Additionally, it is also important to have new or regularly updated content. As your site increases in size, it is easy to neglect older pages. Over time, these pages might be dropped from the indexes of search engines, thus reducing the effective size of your website. To stop this from happening, it is necessary to update old content and make sure that all pages in your website are well-linked.

So, should you increase the size of your website? Well, this all depends on whether it is indeed a logical decision to add pages. As we mentioned above, it is important to maintain quality content throughout your entire website. So if there is no new content to add, don’t just create fluff in order to increase it’s size. However, if you do make your website larger, you may enjoy benefits such as increased search engine visibility, improved on-page optimization, and greater traffic.