Web Design and Development
Recently, Steve Rubel over at Micro Persuasion wrote an interesting article on video blogging called "Why Text Remains King of the Web". Rubel discusses the merits of using videos but concludes that bloggers should still continue to use text. Text is scannable. Text is needed for search engine optimization (SEO) and to get organic traffic. Text is easier to get away with viewing at work. Text is accessible and can be viewed on mobile devices. Text is easily distributed via RSS and social bookmarking/networking websites.
In addition to those reasons, video is not ideal for blogging because it can alienate your visitors who are on slower internet connection speeds. Depending on the speed of a visitor’s internet connection, and how large the video is, their experience on a video blog can range from a delightfully novel experience to a complete nightmare!
Although there are many reasons NOT to use video, there are indeed some benefits. In a rebuttal to Rubel’s post, Skellie over at Skelliewag.org points out that video enables you to connect with your visitors in a way not possible with text. You can share your face and voice as if you were speaking directly to them. And while using video may mean fewer visitors from search engines, Skellie thinks that potential word-of-mouth or referral traffic for a viral video could be greater than search engine traffic.
Of course, many of us might debate the merits or likelihood of word-of-mouth traffic, but the novel user experience from using video is indeed one huge benefit. What many of us are starting to realize, for example, is that video is extremely useful for conveying certain kinds of information, such as tutorials.
And from the visitor standpoint, video is useful because it enables them to be a passive participant. Instead of using 100% of their energy to focus on your blog and read the words, video enables them to digest the information in an easier way. And it also enables a busy person the opportunity to multitask.
So, what do you think? Do you use video on your blog? Will you use it in the future?Tags: flash, keywords, organic search, search engines, video