Two Simple Ways To Improve Your Google PageRank

As we mentioned in a previous Google PageRank article, pagerank is Google’s measure of the ‘worth’ of a webpage. And it is calculated based on the number and quality of links pointing to the page. Pagerank is important because it affects the placement of websites in Google’s search engine results pages, as well as how much traffic a website receives.

2 Ways To Improve Pagerank

The only way to improve Google PageRank is by building the number of inbound links. Unfortunately, this takes continual time and effort before improvements can bee seen. So while you are seeking inbound linking opportunities, you should also consider the two suggestions below to help improve and maintain the pagerank that you already have.

  1. Be consistent when linking to pages. Sometimes, pages can be access by more than one url. For example, your home page could probably be accessed via the following three urls:

    The problem with linking to your pages via more than one url is that page rank is split between the different versions. For example, instead of having pagerank 4 on your home page, you might end up with a pagerank of 2 for all versions.

  2. Don’t give your pagerank to others. Whenever you link to another web page or external website, you dole out a little bit of pagerank. So it is important to be selective with your links. Or you can simply add a special nofollow attribute to any outgoing links. See the sample link below.
    <a href="" rel="nofollow">Outbound Link</a> 

It is important to note that the suggestions above do not actually increase your website’s pagerank. But they do increase the effective pagerank by helping to maintain what pagerank you have and by redistributing it through the website. So it is still important to keep actively searching for inbound link opportunities.

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15 Responses to “Two Simple Ways To Improve Your Google PageRank”

  • SFaith December 26, 2009 at 5:40 am

    I’m confused about this… If you add the nofollow attribute to your outbound links won’t that stop you from receiving “credit” for having quality outbound links?

  • Richard Cummings May 6, 2010 at 10:38 am

    People certainly make mistake #1 by referring to their website in many ways. The best way to avoid mistake #2 is too put no follow on all of your unimportant link juice pages like “contact” and “privacy”.

  • Bill August 12, 2010 at 5:37 pm

    In response to Richard Cummings. Adhering to the “nofollow” rule is a debatable subject.

    Maybe you need to read this…

    • Velvet Blues August 13, 2010 at 6:13 pm

      Thanks for your comment. And yes, it appears that what was once true regarding nofollow links is no longer valid. There is indeed evidence that Google and other search engines ignore that attribute. SEO truly is an ever-changing game! :-)

  • Giljed Jowes August 25, 2010 at 12:12 am

    Thanks for the advice! This will help us increase our page rank.

  • Advicegraphics | Internet Marketing February 16, 2011 at 11:23 pm

    dofollow, nofollow, the seo guys just crazy about it.
    What you need is to be smart and logical. The seo community spread the buzz about last PR update, Google patents and how to…
    If you try to understand all those stuff you can finish in mental hospital.

  • Kirsty March 12, 2011 at 8:12 pm

    I think for the two tips given for ways to improve the google pagerank, I like the selecting with your links. I guess I have to be selective to the links that I am linking to but I think it is not pair for me to put nofollow attributes :)

  • Will Cook April 25, 2011 at 6:10 pm

    Just trying to get this site noticed by more people and to have it have a better ranking in Google, but I will take the advice thanks.

  • Air Filters Delivered June 8, 2011 at 8:35 pm

    So do no follow links still add to your inlinks?

  • Phillip Brunelle Photography June 17, 2011 at 7:42 pm

    I have got my wedding photography website to a PR3 without putting a single link to anyone’s website on mine. I don’t get into link exchanges because I don’t want to lower the value of my website’s page rank. I build my websites page rank by getting free listings on every website I can find that is related to mine, and so far that has worked for me as I’m building my way up to a PR4 soon.

  • Sunny September 16, 2012 at 12:55 am

    Just a query if redirecting following URLs to our preferred URL solves the issue of page rank devision?

    • Velvet Blues October 30, 2012 at 1:53 pm

      Yes AND you should use a 301 redirect for index.html. Also, you should use a Canonical tag in your pages meta tags so that search engines know which version of the page is the one it should index.

  • Damien Town November 20, 2012 at 9:39 pm

    My PR is still 1 after 6 weeks of daily SEO work building what I thought were quality backlinks. Does anyone know how often Google updates its PR rank? Also is it a linear measure or link adwords quality score is it exponential?

    • Velvet Blues November 21, 2012 at 5:00 pm

      No, page rank is not a linear measure. It is based on the quality of the site, the type of link, as well as the number of other external links that exist on the pages that are linking to your site.

  • abhishek November 25, 2012 at 7:22 am

    giving dofollow link is not always bad , its good when the link that you are making dofollow is under your same niche


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