Two Simple Ways To Improve Your Google PageRank

As we mentioned in a previous Google PageRank article, pagerank is Google’s measure of the ‘worth’ of a webpage. And it is calculated based on the number and quality of links pointing to the page. Pagerank is important because it affects the placement of websites in Google’s search engine results pages, as well as how much traffic a website receives.

2 Ways To Improve Pagerank

The only way to improve Google PageRank is by building the number of inbound links. Unfortunately, this takes continual time and effort before improvements can bee seen. So while you are seeking inbound linking opportunities, you should also consider the two suggestions below to help improve and maintain the pagerank that you already have.

1. Be consistent when linking to pages. Sometimes, pages can be access by more than one url. For example, your home page could probably be accessed via the following three urls:
   1. http://www.yourdomain.com
   2. http://www.yourdomain.com/
   3. http://www.yourdomain.com/index.html

   The problem with linking to your pages via more than one url is that page rank is split between the different versions. For example, instead of having pagerank 4 on your home page, you might end up with a pagerank of 2 for all versions.

2. Don’t give your pagerank to others. Whenever you link to another web page or external website, you dole out a little bit of pagerank. So it is important to be selective with your links. Or you can simply add a special nofollow attribute to any outgoing links. See the sample link below.
   <a href="http://www.outbound-link.com" rel="nofollow">Outbound Link</a> 

It is important to note that the suggestions above do not actually increase your website’s pagerank. But they do increase the effective pagerank by helping to maintain what pagerank you have and by redistributing it through the website. So it is still important to keep actively searching for inbound link opportunities.