Two Simple Ways To Improve Your Google PageRank

As we mentioned in a previous Google PageRank article, pagerank is Google’s measure of the ‘worth’ of a webpage. And it is calculated based on the number and quality of links pointing to the page. Pagerank is important because it affects the placement of websites in Google’s search engine results pages, as well as how much traffic a website receives.

2 Ways To Improve Pagerank

The only way to improve Google PageRank is by building the number of inbound links. Unfortunately, this takes continual time and effort before improvements can bee seen. So while you are seeking inbound linking opportunities, you should also consider the two suggestions below to help improve and maintain the pagerank that you already have.

  1. Be consistent when linking to pages. Sometimes, pages can be access by more than one url. For example, your home page could probably be accessed via the following three urls:
    1. http://www.yourdomain.com
    2. http://www.yourdomain.com/
    3. http://www.yourdomain.com/index.html

    The problem with linking to your pages via more than one url is that page rank is split between the different versions. For example, instead of having pagerank 4 on your home page, you might end up with a pagerank of 2 for all versions.

  2. Don’t give your pagerank to others. Whenever you link to another web page or external website, you dole out a little bit of pagerank. So it is important to be selective with your links. Or you can simply add a special nofollow attribute to any outgoing links. See the sample link below.
    <a href="http://www.outbound-link.com" rel="nofollow">Outbound Link</a> 

It is important to note that the suggestions above do not actually increase your website’s pagerank. But they do increase the effective pagerank by helping to maintain what pagerank you have and by redistributing it through the website. So it is still important to keep actively searching for inbound link opportunities.

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10 Responses to “Two Simple Ways To Improve Your Google PageRank”

  • On December 26, 2009 at 5:40 am,SFaith wrote:

    I’m confused about this… If you add the nofollow attribute to your outbound links won’t that stop you from receiving “credit” for having quality outbound links?

  • On May 6, 2010 at 10:38 am,Richard Cummings wrote:

    People certainly make mistake #1 by referring to their website in many ways. The best way to avoid mistake #2 is too put no follow on all of your unimportant link juice pages like “contact” and “privacy”.

  • On August 12, 2010 at 5:37 pm,Bill wrote:

    In response to Richard Cummings. Adhering to the “nofollow” rule is a debatable subject.

    Maybe you need to read this…
    http://www.thoughtmechanics.com/does-nofollow-attribute-work-google-says-yes-studies-say-otherwise/

  • On August 13, 2010 at 6:13 pm,Velvet Blues wrote:

    @Bill: Thanks for your comment. And yes, it appears that what was once true regarding nofollow links is no longer valid. There is indeed evidence that Google and other search engines ignore that attribute. SEO truly is an ever-changing game! :-)

  • On August 25, 2010 at 12:12 am,Giljed Jowes wrote:

    Thanks for the advice! This will help us increase our page rank.

  • On February 16, 2011 at 11:23 pm,Advicegraphics | Internet Marketing wrote:

    dofollow, nofollow, the seo guys just crazy about it.
    What you need is to be smart and logical. The seo community spread the buzz about last PR update, Google patents and how to…
    If you try to understand all those stuff you can finish in mental hospital.

  • On March 12, 2011 at 8:12 pm,Kirsty wrote:

    I think for the two tips given for ways to improve the google pagerank, I like the selecting with your links. I guess I have to be selective to the links that I am linking to but I think it is not pair for me to put nofollow attributes :)

  • On April 25, 2011 at 6:10 pm,Will Cook wrote:

    Just trying to get this site noticed by more people and to have it have a better ranking in Google, but I will take the advice thanks.

  • On June 8, 2011 at 8:35 pm,Air Filters Delivered wrote:

    So do no follow links still add to your inlinks?

  • On June 17, 2011 at 7:42 pm,Phillip Brunelle Photography wrote:

    I have got my wedding photography website to a PR3 without putting a single link to anyone’s website on mine. I don’t get into link exchanges because I don’t want to lower the value of my website’s page rank. I build my websites page rank by getting free listings on every website I can find that is related to mine, and so far that has worked for me as I’m building my way up to a PR4 soon.

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