What Makes A Great Domain Name?

When planning a new website, one of the biggest decisions you’ll need to make is that of choosing a good domain name. After all, the name of your website is a very important part of the site’s identity and can be the key to your success or failure.

So read on to learn about four characteristics of a great domain name.

It Should Be Memorable

If your visitors are apt to leave your website and immediately forget where they’ve been, then your domain is not working for you! So when choosing a domain name, try to select one that is easy to remember. One way to do this is to select a domain name that is descriptive and is thus easily associated with your website. For example, if you sell red rubber duckies on your site, perhaps your domain name should be RedRubberDuckies.com. You will also have the advantage of having keywords in your domain.

Also, be sure to avoid initials or strings of incoherent letters. It is also a bad practice to use numbers, unless they are easily remembered.

Something a Six-Year-Old Can Spell

There is a whole industry of advertising opportunists who buy common mispellings of domain names. And if your domain name is difficult to mispell, you may find that you are loosing half of your traffic to them. And who knows, your competitor might be one of the opportunists profiting from your lost traffic.

To prevent this from happening, try to use simple words that are often used in everyday language. And while you might want to impress consumers with your SAT vocabulary, do not include those words in your domain name. It is also a good idea to avoid using words with hyphens and apostrophes. And finally, unless you are planning to use something as simple as Adios or Hola, try to avoid using words in other languages.

Short and To-The-Point

There’s nothing better than a short domain name. It’s easy to remember and easy to spell. And when there are fewer characters, it is also harder for the user to mistype.

.COM’s Reign Supreme

The most common ending for a domain name is .com. So when choosing your domain, don’t be swayed by low prices on .info, or .biz, but stick with the norm. The second most common ending is .net, so if necessary, select one of these…

Even better, try to find a unique domain and buy all endings. This will help to keep your competitors from moving in on your terrain.

So now that you know how to choose a domain, get out there and buy one! We suggest that you use GoDaddy , our choice for cheap prices on domain names.

Click here to go to the GoDaddy website.