Where Does Internet Traffic Come From?

When we first launched our website, we were quite unimpressed by the small trickle of traffic that slowly made its way to our site. However, in a short period of time, we have watched our pathetic trickle grow into a steady stream. And now, we are finally getting the kind of traffic that we had originally hoped to achieve. So where did our traffic come from? And how did we do it?

The Velvet Blues Case Study

In the beginning, our website was merely a collection of pages which showcased our work and described our services. And even though all pages were optimized for search engines, meaning that they each had a high keyword density and featured meta tags and unique titles, we weren’t getting visitors. The problem was that no one knew about our website and we had little information which could lure visitors in.

So we decided to start a blog, sharing a bit of the insights that our developers use. And through the combination of unique content, free stuff, a growing assortment of inbound links, and a website that got larger every day, we started seeing our traffic increase. Where did our traffic come from? Search engines, referring websites, and direct traffic.

The pie chart below shows the relative breakdown of our traffic sources.

Velvet Blues Traffic Sources

As you can see, the majority of our traffic comes from search engines, from which we receive about 69%. And of this number, over 80% of that traffic is delivered from Google. We also get a substantial amount of traffic from websites that have linked to us. And finally, 11% of our traffic comes from direct address.

What about your traffic?

To determine where your visitors are coming from and to understand how you might increase your traffic, it is important to use a statistics program. One statistics application which we use and recommend is Google Analytics. To increase your traffic, we suggest regularly adding new and unique content, as well as optimizing your website for search engines.

For additional methods which may increase your traffic, see our article 5 Free Ways To Get A Surge In Traffic.

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2 Responses to “Where Does Internet Traffic Come From?”

  • Gerry December 3, 2008 at 9:18 pm

    Search Engines are the best for free traffic for sure. Getting traffic using that method is ideal but takes time.

    There is one other method however that gets it instantly.

    • Velvet Blues December 3, 2008 at 9:21 pm

      Yes, you are right. There are several other methods for instant traffic, but it is generally hard to sustain those methods AND maintain the same quality of traffic as you get via search engines.

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