Web Design and Development
Have you noticed? Bloggers these days seem to be writing shorter and shorter articles, with many of the longer ones artificially inflated with images. So what’s up with this trend? And why is it starting to dominate the industry?
According to the experts, readers want simple easily-digestible content, that can be quickly read or scanned. And, as Seth Godin points out on his blog, there is stiff competition online. Writing shorter posts gets your point across quickly without giving visitors a chance to leave. He states:
Realize that people have choices. With 80 million other blogs to choose from, I know you could leave at any moment (see, there goes someone now). So that makes blog writing shorter and faster and more exciting.
So is short the way to go? Maybe. There are indeed advantages to writing short posts which include:
But before you decide that short posts are for you, you should be aware of the benefits that you can have by writing longer posts.
Some of the most important reasons to write long articles include:
And if you are concerned about losing potential readers because of the length, be sure to structure your post so that it appears shorter. You can do this by using headlines, lists, and images to break up an article into smaller sections.
So what do you think? Are you conscious of the length of your posts? Do you care? And what do you think readers prefer?Tags: blogs, content